are we breaking up part 2

5 minute read time

Today’s issue: Welcome back to another adventure of get a fucking client. Todays episode is how do we find customers, era of semi-desperation, and are we breaking up: part 2.

P.S. Tried to cut the read time using Bard but couldn’t. So it’s just how I speak with a mix of a lil bard to condense my tangents .

So, my partner and I are both motivated. She needs a client to avoid a financial nightmare, and I want to have my first business win. The only problem is…

Where do we find them online and reach them? Cue: car bonfire for why we aren’t trying to do it offline.

First we had to figure out how to market to realtors online.

Contrary to my personal X account, this would be where I shine. I have a history of creating social accounts for targeted audiences but we have a week to find a client.

So after ungoldy hours clueless and zero results I went to entrepreneur reddit for answers.

Nobody really gave an answer. BUT mixed with an AI recommendation and an ad that kept popping up I created a solution:

Pitch branch leaders by email since they lead teams of realtors (who are paranoid of bad offers especially since we have NO social cred).

So we split tasks: She researches local teams and their emails, I craft the emails and when she found the team names I’d do a lil digging to make the emails personal.

Divide and conquer, right. Yeah, no.

Looking back there was one obvious issue and one that almost broke us:

The obvious: we assigned tasks backwards. I’m a research nut and she writes emails that drive results.

I know because she helped me book interviews with local businesses including a chef before opening. Whereas I can find someones high school photo in their local newspaper within 30 minutes if I’m interested.

Fast forward 36 hours. Emails? Not a single one sent.

I must’ve lost my shit for a sec, because I don’t remember what I did next. But panic and distrust started to rise.

So I decided to take control. After her explaining the difference between realtors, brokers, and branches 5 more times I got started.

So I sat in front of my laptop stuck on stupid. Then remembered something interesting. I have a small following on Instagram thats mostly brokers and realtors.

I know sounds like a weird movie moment, but let me explain real quick with screenshots because can’t upload a video. haha

Mini story: I’m on a side mission to be hyper-minimal. So I created an IG for photos I had to delete. Who knew realtors would be interested?

So I sat down, pulled up my instagram, pulled one follower whose a branch, clicked on their following list, and typed in realtor.

I got a short list that turned into 18 local branches, their emails, and placed them on a Google Excel sheet in less than 20 minutes.

Flipped her the list and left for personal problems. When I came back I asked the d

Then left to handle a few personal issues. Came back later that day and a horrible feeling came up. What if she didn’t send the email?

Would I be called a Type A? Yes. Is she a hardcore B? Also Yes.

But here’s my rationale:

I can deal (because handle is a strong word) with how she decided to tackle a task/problem as long as there is an attempt at the end of the day to show progress or effort. But when there’s NOTHING I start to panic because it feels like she isn’t dependable and I need to trust who I’m working with.

Is that irrational? If so, please let me know ESPECIALLY if you disagree with me. Perspective helps.

Full transparency, up to a year ago, I didn’t have any friends for a few years. Well 2 I couldn’t ever talk to. So trusting people to follow-through and keep a promise is something I’m still trying to grasp.

Maybe you can relate?

So when I finally got the nerve to ask her if she did the task, my heart sank.

She sent ALL of the emails.

Okay, sank made it sound bad. It was 100% for dramatic effect! (did it work?)

But you only hear MY side of the story. I’m going to share a few things she said about me that sucks because I think sometimes we miss our own shortcomings (or areas to improve). I will not be defending myself because I’m also learning to accept other peoples feelings without going on the defensive:

• I speak and act in a way that makes her feel incapable and dumb.

• The first thing I say in a conversation is not ‘hello’ or ‘how are you?’ it’s ‘did you do XYZ’ or something negative.

There’s probably more but those stick out the most.

I share those because I wonder if being able to work with someone you find difficult is finding each others issues and working through them to reach a mutual goal. Hell, working through any problem with someone.

So obviously we had a conversation about the issues. Here’s the BIGGEST one:

She is emotionally driven. I’m a "give me a valid argument behind your actions without clouding your opinion with how you feel because I can’t understand’.

So basically my emotional intelligence is on life support. So she had to explain to me that when she gets emotional (or people in general) it’s rarely about the problem at hand but rooted in something else.

In case I didn’t say this earlier, I’m seriously getting why people say who you work with is a relationship. Because it’s only the beginning and I feel like we need couples therapy. Anyway, moving on.

So here’s a lil trick I learned to understand the type of ‘language’ and approach your partner (or whoever) needs before you wind up in our type of shitstorm:

Find out what type of celebrities they are most inspired by.

No seriously. Okay, not everyone gushes over celebs. Same, but let me explain.

• She enjoys people who who are sweet and uplifting like Bobby Flay and Bobby Harper from Biggest Loser.

• I need candid and not afraid to say when someone fucks up like Ludo Lefebvre or Jillian from Biggest Loser.

and what is interesting is we communicate in a way that’s more similar — and NEED it too. (If you know me and saying - uh you’re not like that. It’s because we haven’t WORKED together.)

So when I spoke more like her Bobby’s it helped translate my points to her, but my no stretch is it easy.

Anyway, all of the emails went out and now we’re looking for more people to reach out to and figuring out what we could be doing while we are waiting for responses other than sitting on our hands.

So last week I talked about whether or not we’d be good partners or not and I don’t think I can do it much longer.

Feel like getting a client is the equivalent to unhappy couples having kids as a solution to working through their issues.

Maybe my eagerness to finally get a client, help someone start their business, and NOT fail is clouding my judgement.

Instead of a question, I have a Youtube video in case you feel like a try hard or ‘desperate’ to succeed — PLEASE.

P.S. If we land a client this week, you're getting another email ASAP. Wish us luck!

cool stuff

1. Physical: 100 and The Devils Plan Two South Korean TV shows on Netflix for one reason: When they hit a problem or disappointment — they don’t blame the other person. They take FULL responsibility. How many people do you know that truly does that?