Broke up with my biz partner.

3 minute read time

Today’s issue: So I broke up with my business partner. Awkward! In this one I tell you why, try to turn myself into a cautionary tale for you, and the idea that came out of it.

Ever see those Netflix movies where two people obviously shouldn’t be together, but find every excuses to stay? Yeah, same. I’d scream at the screen saying, ‘breakup fools!’ then impatiently wait till the end of the movie when they figure it out and move on.

Except in real life, that ‘oh’ moment doesn’t happen in a hour. And somehow being with the wrong business partner eerily feels like one of those movies.

So earlier this week, I realized it was time to leave my partner. Here’s what happened:

She was supposed to lead two Zoom calls with 10 people each to talk through the idea and get feedback, build around them, and decide on delivery method (book, coaching, course, etc).

We were supposed to send the links on Friday for Tuesday and she didn’t send it until Tuesday morning and didn’t show up.

Cue: dying inside.

Truth is, I could have done more. In fact, I should have. But hindset is 20/20 right?

But I also know I can't force someone to see potential in their own skillset and idea. No matter how much I seriously would love to.

Looking back, I think asking yourself, ‘Who do I want to work with?’ is crucial.

It's also semi-ironic because ‘who you work with is so important’ is such a common phrase — to a point my eyes roll hearing it.

But out of curiosity, how often do you try to force something* to work and ignore the signs it’s not working because you want a victory?

*something: client, network relationship, some tool or strategy in your business maybe?

I think it’s called denial? HAHAHAHA DYING EVEN MORE.

Anyway, not trying to bring down the mood. (Seriously, if I am sorry!) It’s just the whole situation is bizarre considering we get along so WELL in any other situation.

But! There was a silver lining. In one of our last conversations in frustration I told her how upset I am that she has so much talent and doing nothing with it —especially considering she has real experience. Here’s a sneak peak of her resume:

(like seriously).

Then she turned it on me and I told her point blank I seriously have no talents. Then jokingly said some version of:

“the only thing people trust my help for is my opinion like on their work.”

And my idea was born and I want to share the rough version with you:

I will be offering landing page audits. Basically I look at your page from a users perspective and give candid feedback to refine their message for clarity.

Ironically, I’ve been doing this for years but it was more on questions about their systems and a type to prove it but they always say my feedback is valuable… including a couple tech founders. Just need to figure out HOW a little better than that.

I can’t promise ‘lower bounce rates’ or ‘higher conversion’ — because uh I have no proof — but I can do it for a small fee so they can A/B test the pages to see which converts better.

I’m scared shitless of course, but delivering free audits first then asking for a fee. Plus telling you so I don’t find an excuse to back out like the Twitter account that got suspended. LOL.

Anyway, there’s me trying to put vulnerability on paper. Glad you couldn’t see my stuffy nose. But seriously, in case ‘who you work with’ just sounds like some regurgitated bullshit, please use the last 2 weeks of my life as a cautionary tale.

Since I have no clue how to end this newsletter, I’ll share some words of wisdom a couple authors gave me that helps in the suck:

You are in the best part of your story.